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Phone: 720-886-1900
Fax: 720-886-1989

25901 E. Arapahoe Road
Aurora, CO 80016

Marketing Courses


 

MARKETING 1

Grades:  10, 11, 12                                

Year:  1 credit

Prerequisite:  None

 

Marketing 1 designed for the student who wants to learn more about our marketing and sales system.  This course will build skills in sales, marketing , communications and professionalism.  Some units of study are: advertising, promotion, marketing, display, salesmanship, merchandising, marketing math and job seeking skills.  Membership and participation in DECA is required.  This course is required for entry into Marketing 2, Sports & Entertainment Marketing, and Co-op.

 

MARKETING 2

Grades:  11, 12                          

Year:  1 credit

Prerequisite:  Marketing 1

Concurrent Enrollment Credit available

 

This course aligns with the Colorado Community College course Principles of Marketing (MAR 216). Students will earn high school credit while at the same time enroll in and earn 3 community college credits with the opportunity of transferring credit to a four-year university.

Marketing 2 is designed to teach analysis of marketing processes and the strategies of product development, pricing, promotion, distribution, and their applications to business and the individual consumer. Students will also learn to write a formal marketing plan, as well as studying communication and professional skills, e-marketing, and international marketing units. Membership and participation in DECA and Marketing Coop is required.

 

SPORTS AND ENTERTAINMENT MARKETING

Grades:  11, 12                          

Year:  1 credit                            

Prerequisite:  Marketing 1

 

With Sports and Entertainment Marketing you will explore the management principles practiced by successful businesses in the sports and entertainment fields. Topics covered will include sports & entertainment management, college & amateur sports, professional sports, product management, human resources, legal and ethical issues, managing change, customer relations, and much more! Membership and participation in DECA and Marketing Coop is required.

 

IB BUSINESS MANAGEMENT SL 1

Grades: 11, 12                           

Year:  1 credit
Prerequisite:  None

 

The program in IB Business and Management is designed to provide a broad-ranging introduction to the principles and some of the practices of organizations currently pursuing the activities outlined below, and set in a scene of international markets, exchange and production.  Organizational Studies incorporates a wide range of activities designed to manage efficiently the production, distribution and exchange of goods and services, at the minimum cost within the framework of a personnel-oriented employment policy. This course is required for the Management-Advanced pathway. Membership in DECA (An Association of Marketing Students) is strongly suggested.

 

IB BUSINESS MANAGEMENT HL 1

Grade: 11                                  

Year:  1 credit
Prerequisite:  IB Business Management SL

 

IB Business and Management HL 1 is a rigorous and critical study of the ways in which individuals and groups interact in a dynamic business environment.  It is an academic discipline that examines how business decisions are made and how these decisions make an impact on the internal and external environments.  A fundamental feature of this course is the concept of synergy.  In a technical sense, it is a concept that means an organization should see an overall return greater than the sum of its parts.  Senior IB students will also be required to complete an Internal Assessment research project during HL2.  IB Business Management HL 1 is the first year of a two year course.  The IB exam is at the end of the second year. Membership in DECA (An Association of Marketing Students) is strongly suggested.

 

IB BUSINESS MANAGEMENT HL 2

Grades: 11, 12                           

Year:  1 credit
Prerequisite:  IB Business Management SL

 

IB Business and Management HL 2 is a rigorous and critical study of the ways in which individuals and groups interact in a dynamic business environment.  It is an academic discipline that examines how business decisions are made and how these decisions make an impact on the internal and external environments.  A fundamental feature of this course is the concept of synergy.  In a technical sense, it is a concept that means an organization should see an overall return greater than the sum of its parts.  It is a third year course in the Marketing program and can be a 6th subject for senior IB students who have completed IBBM SL. One of the major objectives of IBBM HL is to prepare IB seniors for the HL exam in May.  Senior IB students who choose to test at the HL will also be required to complete an Internal Assessment research project. Membership in DECA (An Association of Marketing Students) is strongly suggested.

 

MARKETING/CO-OP

Grades:  11, 12                                    

Year:  1 credit                    

Prerequisite:  Marketing 1 or teacher recommendation

 

Marketing Co-op is a course that students are required to take in conjunction with either Marketing 2 or Sports & Entertainment Marketing.  It is a yearlong course in which students will receive credit for working at a marketing related job outside of the school.  Students will receive 1 full credit for working 250 hours per semester and ½ credit for working 125 hours each semester.  Credit can be given for working in the school store.  Evaluations for each semester are given by the student’s employer.  Students may count co-op as a class in their schedule even though the meeting time is during their marketing class.   Membership in DECA (An Association of Marketing Students) is an integral part of the marketing program and fees are involved.

 

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