Business
Overview
“Those who can access and analyze information
will be the leaders of the 21st century,
and technology will make their leadership possible.”
— Alvin Toffler, Power Shift
The purpose of the Business & Marketing Department at Cherokee Trail High School is to provide students with meaningful instruction about business, marketing, and technology systems. A broad, comprehensive curriculum imparts the skills necessary to succeed in an increasingly complex information-based society.
The ability to process and manipulate data has become the most important determiner of economic success, on both individual and business levels. Successfully analyzing and communicating information to others has always been a vital skill in the business world.
The goal of the Cherokee Trail High School Business Program is to graduate students who are knowledgeable in many areas of business and marketing, poised and professional, comfortable and proficient in using technology in all its forms, and possess the essential skills needed for life-long learning.
Department Coordinator
Jess Becker
CTE Business and Marketing Teacher
Courses
- ACCOUNTING 1: FUNDAMENTALS OF ACCOUNTING CTE LB
- ACCOUNTING 2: PRINCIPLES OF ACCOUNTING CTE LB
- ENTREPRENEURSHIP CTE LB
- IB BUSINESS MANAGEMENT HL 1 CTE LB W Grades: 11
- IB BUSINESS MANAGEMENT HL 2 CTE LB W
- IB BUSINESS MANAGEMENT SL CTE LB W
- INTRODUCTION TO BUSINESS CTE LB
- LEGAL ENVIRONMENT OF BUSINESS CTE LB
- MARKETING 1: PRINCIPLES OF MARKETING CTE LB
- MARKETING 2: SOCIAL MEDIA AND ADVERTISING CTE LB
- MARKETING CO-OP CTE LB
- PERSONAL FINANCE LB
- SPORTS & ENTERTAINMENT MARKETING CTE LB
ACCOUNTING 1: FUNDAMENTALS OF ACCOUNTING CTE LB
Grades: 9, 10, 11, 12
Year: 1.0 Fine Arts/Practical Arts credits
Introduces accounting fundamentals with an empha- sis on the procedures and practices used in business organizations. Major topics include the accounting cycle for service and merchandising companies including end-of-period reporting. Students are encouraged to join Future Business Leaders of America (FBLA) as leadership activities provide opportunities to make connections between the school, community, and the business world. Empha- sis is placed on service, social and competitive events.
ACCOUNTING 2: PRINCIPLES OF ACCOUNTING CTE LB
Grades: 10, 11, 12
Year: 1.0 Fine Arts/Practical Arts credits Prerequisite: Accounting 1
Co-requisite: FBLA Membership
This course introduces accounting principles for understanding the theory and logic that underlie procedures and practices for business organizations. Major topics include the accounting cycle for service and merchandising companies, internal control principles and practices, notes and interest, inventory systems and costing, and plant and intangible asset accounting. Students are required to join Future Business Leaders of America (FBLA) as leadership activities provide opportunities to make connections between the school, community and the business world. Emphasis is placed on service to others, social and competitive events.
ENTREPRENEURSHIP CTE LB
Grades: 11, 12
Year: 0.5 Fine Arts/Practical Arts credits
In this course, students will demonstrate the culmi- nation of their learning within the business program, mastering the essential skills and knowledge required to start and operate a successful business. Through hands-on learning and working alongside real entrepreneurs, students will explore key aspects of small business management, including branding, marketing, financing, human resources, bookkeep- ing, and more. By applying theories, concepts, and problem-solving techniques in a variety of simulated scenarios, students will deepen their understanding of fundamental business areas such as Accounting, Business Law, Ethics, Entrepreneurship, Computer Information Systems, Finance, Management, Marketing, Operations, Project Management, Risk Management, and Strategic Planning. The course culminates in a capstone project that showcases students' ability to integrate these concepts and prepares them to confidently launch and grow their own businesses.
IB BUSINESS MANAGEMENT HL 1 CTE LB W Grades: 11
Year: 1.0 Fine Arts/Practical Arts credits Prerequisite: Acceptance to IB program
IB Business and Management courses prepare students to take the International Baccalaureate Business Management exam at either the Standard or Higher Level. In keeping with Individual and Society courses, IB Business and Management promotes problem-solving by identifying the problem, selecting, and interpreting data, applying appropriate analytical tools, and recommending solutions by evaluating their quantitative and qualitative implications. These courses also equip students with knowledge and understanding of business terminology, concepts, and principles. IB Business Management HL1 is the first year of a two-year course and can be used as the 6th subject for IB Diploma candidates. The IB exam is at the end of the second year.
Membership in DECA (An Association of Marketing Students) is strongly encouraged.
IB BUSINESS MANAGEMENT HL 2 CTE LB W
Grade: 12
Year: 1.0 Fine Arts/Practical Arts credits
Prerequisite: IB Business Management HL1 or SL
IB Business and Management courses prepare students to take the International Baccalaureate Business Management exam at either the Standard or Higher Level. In keeping with Individual and Society courses, IB Business and Management promotes problem-solving by identifying the problem, selecting, and interpreting data, applying appropriate analytical tools, and recommending solutions by evaluating their quantitative and qualitative implications. These courses also equip students with knowledge and understanding of business terminology, concepts, and principles. This is the second year of this two-year course and can be used as the 6th subject for IB Diploma candidates. One of the major objectives of IB BM HL2 is to prepare IB seniors for the HL exam in May. Senior IB students who choose to test HL will also be required to complete an Internal Assessment research project.
Membership in DECA is strongly encouraged.
IB BUSINESS MANAGEMENT SL CTE LB W
Grades: 11, 12
Year: 1.0 Fine Arts/Practical Arts credit
IB Business and Management courses prepare students to take the International Baccalaureate Business Management exam at either the Standard or Higher Level. In keeping with Individual and Society courses, IB Business and Management promotes problem-solving by identifying the problem, selecting, and interpreting data, applying appropriate analytical tools, and recommending solutions by evaluating their quantitative and qualitative implications. These courses also equip students with knowledge and understanding of business terminology, concepts, and principles. This is a one-year course that can be used as the 6th subject for IB Diploma candidates or as the capstone course in the business pathway for non-IB students. One of the major objectives of IB BM SL is to prepare students for the SL exam in May. Students who test SL will also be required to complete an Internal Assessment research project.
Membership in DECA is strongly encouraged.
INTRODUCTION TO BUSINESS CTE LB
Grades: 9, 10, 11, 12
Semester: 0.5 Fine Arts/Practical Arts credits
If you ever want to own a business, work for a business, or buy from a business, this course is for you. Explore the concepts of entrepreneurship and business management by gaining skills and knowledge that lead to success in developing and managing domestic and global business opportunities. This course introduces the application of fundamental business principles to local, national, and international forums. This course examines the relationships among economic systems, governance, regulations, and law upon business operations. It surveys the concepts of career development, business ownership, finance and accounting, economics, marketing, management, operations, human resources, regulations, and business ethics. Students are encouraged to join Future Business Leaders of America (FBLA) as leadership activities provide opportunities to make connections among school, community, and the business world. Emphasis is placed on service, social and competitive events.
LEGAL ENVIRONMENT OF BUSINESS CTE LB
Grades: 9, 10, 11,12
Semester: 0.5 Fine Arts/Practical Arts credits
Legal Environment of Business emphasizes public law, regulation of business, ethical considerations, and various relationships existing within society, government, and business. Specific attention is given to economic regulation, social regulation, labor-management issues, environmental issues, and contract fundamentals. This course analyzes the role of law in social, political, and economic change in business environments. Students are encouraged to join Future Business Leaders of America (FBLA) as leadership activities provide opportunities to make connections among school, community, and the business world. Emphasis is placed on service, social and competitive events.
MARKETING 1: PRINCIPLES OF MARKETING CTE LB
Grades: 10, 11, 12
Year: 1.0 Fine Arts/Practical Arts credits Co-requisite: DECA membership
This course will build skills in sales, marketing, communications, and professionalism. Some units of study are advertising, promotion, marketing, display, selling, merchandising, marketing math, and job-seeking skills. This course presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer.
MARKETING 2: SOCIAL MEDIA AND ADVERTISING CTE LB
Grades: 11, 12
Year: 1.0 Fine Arts/Practical Arts credits
Prerequisite: Marketing 1 or teacher recommendation Co-requisite: DECA membership
This course teaches students how to use social media as a business strategy and covers how to match that strategy with the goals of the business. This course addresses current trends, ethics, regulations, legal challenges, strategy, content development, and change management. This course helps students develop a better understanding of how marketing with social media is similar to and different from traditional marketing and how to best use online methods to further business goals. Advertising examines the principles and practices of advertising and its relationship to business to promote a business or organization. Areas of major emphasis include advertising principles, strategies, media, copy and layout, and ethical considerations.
MARKETING CO-OP CTE LB
Grades: 11, 12
Semester: 1.0 Fine Arts / Practical Arts credits / 125 hours
Prerequisite: Marketing 1
Co-requisite: DECA membership
Course Type: Alternative Instruction/Work-Based Learning
Marketing CO-OP is a work-based learning (WBL) course that includes a continuum of activities that occur in the workplace, providing the learner with hands-on, real-world experience. The course further develops marketing content knowledge and skill development with simultaneous work experience. Students must complete an initial employer agreement and a reflection of the WBL experience.
PERSONAL FINANCE LB
Grades: 9, 10, 11, 12
Semester: 0.5 Fine Arts/Practical Arts credits
The course is intended to establish successful financial life skills. Students will learn how to budget funds, work through the car buying processes, and learn how to invest in the stock market. According to Forbes, students who take a personal finance course have on average higher credit scores and a greater chance of establishing a reliable emergency fund. This course surveys the basic personal finance needs of most individuals and introduces the personal finance tools useful in planning and instituting a successful personal financial philosophy. The course emphasizes the basics of budgeting, buying, saving, borrowing, career planning, investing, retirement planning, estate planning, insurance, and income taxes. Students are encouraged to join Future Business Leaders of America (FBLA) as leadership activities provide opportunities to make connections among school, community, and the business world. Emphasis is placed on service, social, and competitive events.
SPORTS & ENTERTAINMENT MARKETING CTE LB
Grades: 11, 12
Year: 1.0 Fine Arts/Practical Arts credits Prerequisite: Marketing 1
Co-requisite: DECA membership
With Sports and Entertainment Marketing students will explore the management principles practiced by successful businesses in the sports and entertainment fields. Topics covered will include sports & entertainment management, college and amateur sports, professional sports, product management, human resources, legal and ethical issues, managing change, customer relations, and much more. This class will define the importance and role of marketing, media, and public relations in the event planning industry. Students will also identify marketing and communication tools such as social media, promotional events, and networking. Further, students will design a marketing plan that includes target market research, communication tools, objectives, strategies, and implementation.